May 29, 2016

Efficient Submission

With response times varying from two months to a year, and averaging three or four months, efficient submission of stories to literary journals takes some planning. The delays often seem excessive, but I’m working within the system we have, not the one I think is ideal. Once a story is complete, I want it working for me right away, until maximum value is extracted. Ideally, I submit a number of stories to a number of journals simultaneously. This is the most efficient route to publication, with the side benefit of eliminating waiting. If I send one story to one journal, I wait for a response while getting annoyed with the delay. If I have three stories in constant circulation, with each story at three different journals at any given time, there’s no way I’ll be able to track that in my head. In a sense, I’m not really waiting for a response if I’ve forgotten about or lost track of the submission. I could track it from my submission log, but I don’t, reducing impatience and annoyance to zero. If publication happens, it’s always a pleasant surprise. Every story I submit passes through the following stages: Contests – My chances […]
May 15, 2016

Patricia Webb and The Writer’s Studio at SFU

Patricia Webb is a writer, poet, and artist, who lives in Port Moody with her husband, artist Peter Hilborne. She has one chapbook, the bungled dance, and has been published in small and literary magazines. In 2011, she graduated from SFU’s Writer’s Studio program. Her nonfiction piece, “Second Time Around”, was a finalist for the 2014 CBC Creative Nonfiction Prize. Her short story, “The Stranger”, won the 2014 BC Federation of BC Writers Literary Writes contest. Trish is currently rewriting her first novel, working on a collection of short stories, a children’s book, and a poetry manuscript. OM: You dropped out of the writing scene and stopped submitting to publishers in 1998. Why did you withdraw? Was the break healthy? Did you define yourself as a writer at that time, or was it just something you did? What prompted you to end this self-imposed break? PW: I wasn’t making much headway with the more prestigious literary magazines and I thought it was an indication my work wasn’t good enough. I had no idea, the sort of rejections I was receiving were a good sign and reason to hope. Around that time I was also long listed for the CBC Poetry […]
May 1, 2016

Sajeeta Saroop and branding

Sajeeta Saroop is a creative and strategic communications leader with over twenty years experience working with companies such as TransLink, BCAA, Canadian Cancer Society and BC Hydro. OM: Quite cluelessly, I assume a company’s brand is the public’s general perception of that company. If the public perception does not match reality, that’s where you come in. How far off the mark is that? What is your definition of brand? SS: I’ve always liked David Ogilvy’s definition of a brand. “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” It has stood the test of time. My simple definition is how the public thinks, feels, and sees a brand. It’s all about perception, which can be subjective. Here’s a tangible example. Glutino is an excellent, high quality gluten free product. However, I have a negative connotation every time I hear the name. I think of gluttony and getting fat. Ironic, I know. How can that company change my perception? I guess that’s the million-dollar question. Not a simple feat.  To me, the branding process is about “Uncovering and Telling the Truth”. The truth about a company’s values, the truth […]